Course curriculum

  • 01

    Fundamentals

    • 1.1 UX terminology

    • Test basic terminology

    • 1.2 Career paths

    • 1.3 Difference between UX and Service design

    • 1.4 Design processes

    • Test Design processes

  • 02

    UX methods

    • 2.1 Discover. Define.

    • 2.2 Discover. Define. Alternative methods.

    • 2.3 Develop. Deliver

    • UX methods quizz

  • 03

    UX design freelance

    • 3.1 How to find clients

    • 3.2 Social media strategy

    • 3.3 Offline networking

    • 3.4 Freelance platforms

    • 3.5. International markets

    • 3.6 Client Profile exercise

    • 3.7 Client interview

    • 3.8 Project management framework

    • Freelance quizz

  • 04

    Discovery stage (Secondary research)

    • 4.1 Difference between Secondary and Primary research

    • 4.2 Secondary research theory

    • 4.3 Secondary research case review

    • 4.4 Three types of analytics

    • 4.5 Google analytics theory

    • 4.6 Google analytics case review

    • 4.7 Heatmaps

    • 4.8 Market analytics

    • Secondary research quizz

  • 05

    Discovery stage (Primary research)

    • 5.1 Primary research steps

    • 5.2 User recruiting

    • 5.3 Primary. Quantitative data. Prepare

    • 5.4 Quantitative data. Analyse

    • 5.5 Qualitative data. Goals and questions

    • 5.6 Directed & non-directed questions during interview

    • Primary research quizz

  • 06

    Define stage

    • 6.1 Next steps

    • 6.2 Persona theory

    • 6.3 Persona steps

    • 6.4 Persona practice

    • 6.5 User journey theory

    • 6.6 Customer Journeys

    • 6.7 User journey steps

    • 6.8 User journey examples

    • 6.9 User journey digital examples

    • Persona & User Journey quiz

  • 07

    Design Brief and strategy

    • 7.1 Design Brief and strategy

    • 7.2 Brief exercises

    • 7.3 Problems and opportunities

    • 7.4 Prioritization matrix

    • 7.5 Prioritization matrix with Trello Vizydrop

  • 08

    Users Behavior basics

    • 8.1 Brain systems

    • 8.2 Heuristics. Availability and Representatives

    • 8.3 Heuristics. Recognition.10 usability heuristics

    • 8.4 Biases. Priming effect. Framing. Anchoring.

    • 8.5 Biases. Sunk cost and other biases

    • 8.6 Dark patterns. Part #1

    • 8.7 Dark patterns Part #2. Ethical design manifesto

  • 09

    Using psychology to build Habit-Forming products

    • 9.1 The value of Habits for businesses

    • 9.2 Hook model (Habit-Forming products)

    • 9.3 Triggers and Actions

    • 9.4 Rewards and Investment

  • 10

    Business basics for designers

    • 10.1 Businesses goals and basic terminology

    • 10.2 Different business KPI types explained

    • 10.3 Types of businesses you'll work with

    • 10.4 Startup investment funnel

    • 10.5 Pirate funnel for growing startups

    • 10.6 The Gem framework. Growth.

    • 10.7 The Gem framework.Engagement.Monetization

    • 10.8 Conversion Rate Optimization for SME

  • 11

    Final word

    • That's a wrap!